Rock & Roll Hall of Fame inductee, two-time Grammy® Award-winning Hip-Hop icon, Kennedy Center Honoree, recording artist, actor, author, NAACP Image Award winner, entrepreneur, philanthropist, and founder and CEO of Rock The Bells, LL COOL J has created one of the most multifaceted careers and brands in entertainment and continues to display his wide range of talents with every project. Three decades after he first burst onto the scene, LL COOL J continues his vibrant, trailblazing career.

LL COOL J began in the nascent, burgeoning rap and Hip-Hop scene of the 80’s, which developed into the musical and cultural phenomenon that is today’s Hip-Hop. All the while, LL COOL J has remained a musical and cultural force, a living icon and a significant, relevant artist. In March 2018, LL launched his own SiriusXM classic Hip-Hop channel entitled “LL COOL J’s Rock The Bells Radio.” The channel features a wide range of classic Hip-Hop content, music, interviews and in-depth retrospectives curated, programmed, and presented by the award-winning artist. Since founding, Rock The Bells has developed into a full-fledged company that has become the preeminent voice for classic and timeless Hip-Hop.

Rock The Bells is a global platform elevating Hip-Hop culture from its roots to modern-day. Founded in 2018 by LL COOL J, Rock The Bells focuses on content, experiences, and commerce that honor the timeless elements of Hip-Hop (MC’s, DJ’s, B-Boys and B-Girls, Writers [aka graffiti artists], etc.) that drive mainstream culture today.